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About

Hello! My name is Sandy and I am the creator and founder of Smile Cult. I quit my toxic job in January 2021 and never looked back. From that day forward, I had to trust myself and my success depended on my choices.

Smile Cult was first inspired by my mental health and self love journey. I wanted to create products that made me feel seen, heard and loved. This was the inspiration behind my first product I ever designed, the "Me + Me Affirmations Deck." From there, the brand has evolved into a community of folks who are on their own healing journeys and have used Smile Cult products as tools in their process.

Today, the Smile Cult product catalog has grown but the intentions behind every product has stayed the same, to encourage folks to feel and celebrate their feelings. Create safe spaces for folks to help heal their inner child and embrace every tear along the way, because cool kids cry, of course. 

I hope you join me and start your own journey along the way, or even help a friend who might need help. I’ll be here cheering y'all on :) 

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